The Social Club at 4040: Be Seen in Cape Town



It’s a well known fact; Cape Town loves its glam! We love our social events, flowing bubbles and high fashion trends. This is why, when we heard about the brand new exclusive Social Club that has hit the Cape Town scene, we simply had to be a part of it!

Running every Wednesday night in 4040, Cape Town’s upmarket nightclub just off Long Street, the Social Club is the new place to see and be seen during the week. It is a unique concept that brings together the creatives of Cape Town. The movers and shakers in fashion, arts and music have a place to rub shoulders, mingle and share ideas around their industry in the heart of the Mother City.


Situated in the center of town, 4040 offers the ultimate sensory experience with a distinction. It integrates luxurious and sensuous décor with rich textures, cutting-edge screens, intense sound and visual effects. The club has various spaces to mingle in including the sophisticated VVIP champagne lounge and cigar lounge, main headliner room, VIP area, exterior patio and landing bar.

We headed down to the club at around 8pm for the Launch and were ushered into the VIP section. A glass of bubbles was placed in my hand and platters of sushi and spring rolls were whisked around the room. Looking around, I recognized some very familiar faces from the fashion and social scene and we immediately started chatting up a storm, meeting the who’s who of the Cape Town scene.

Just after ten, everyone moved to the main space in the club and the main event kicked off. This launch event featured a fashion show from up and coming fashion brand Kiings. Five or six models paraded great urban pieces from the brand around the club as the captive audience stood around taking in the designers work.


The Kiings Brand platform was created in 2016 when Shawn Viljoen started designing and thinking outside the box on how he could make a difference in the fashion industry for men and women alike. The brand was then launched in August 2017 with their collection of Caps, Croptops, Bikinis, Sweaters, and Pants. We loved the classic urban look which could be moulded into formal or urban looks.

Show over, the dancefloor opened up for the night and we all grabbed our drinks and headed to the floor to dance the Wednesday night away to some dirty, sexy beats. Both the VIP area and the dancefloor were still pulsating late into the night with lots of bubbles and vodka going around!


We absolutely loved the concept of the night. Designers are given a platform to show off their hard work in a space where like-minded socialites can see their work and even buy straight off the ramp if they like. It’s a great way for designers to be showcased in an environment where they are guaranteed to be seen and to make some waves around the social crowds of Cape Town.

Every week will feature a new designer, so make sure you keep an eye on the Facebook page to see who will be showcased next. Keep in mind, the event is not open to the public, so if you do want to attend the event, you will have to inbox their page "The Social Club" on Facebook with your name and surname and you will be added to the list.

#4040 #Fashion #Music #TheSocialClub #SocialNetworking #Socialites #bubbly

TEL 062 649 4439

ADDRESS Cape Town, South Africa

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