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ADDRESS Cape Town, South Africa

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© 2023 by Luna Tapas. 

The World's First Museum Instagram Map And Guide

Zeitz MOCAA, the museum of contemporary Africa art, launched a social media map - the first museum in the world to use such a format - of their seven-floored building in Cape Town's Silo District. The dynamic account provides an ever-changing map of what to see in the over 60 galleries, keeping up with the changing exhibits and help you discover new photo opportunities. 


In the highlights section of the map, you can embark on a 2-hour Insta tour, check out the guide to their most Instagrammable spots in the museum and find out what's available in the store.

 

You can either scan the QR code at the entrance or just go to the Instagram account directly on your phone. The map was created in partnership with M&C Saatchi Abel as an innovative way to make the art more accessible and digestible. 

"This Insta Map allows Zeitz MOCAA to connect with both their new and existing audiences, whilst also educating visitors on unfamiliar topics through a platform they are familiar with," says the museum in a statement.


Image courtesy of Zeitz MOCAA